YOU NEVER KNOW WHEN YOU MIGHT BE INTRODUCED TO CHER

Almost all of my projects come from recommendations. I’m very proud of this … and it also means you never know when you might be introduced to Cher.

I’d been introduced to the former Lady Mayoress of the City of London through a project. She later recommended me to support a UK visit for Cher.

No pitch, no process. Just trust to manage press, red carpet, relationships, and everything that came with it.

Those environments don’t give you much room. You either know what you’re doing or you don’t.

You have to just step in and get on with it.

Cher was lovely by the way. Really lovely. One thing she said has always stayed with me 'what is meant for you will always find you, because you already own it.'