THERE’LL ALWAYS BE A ‘WHAT’S NEXT?’

It makes what I do so exciting … with ambitious partners there’s always a ‘what’s next?’

In this tale I’d spent years building up an agency within science and technology. It had a team, a clear position, and a great reputation. For a long time it was just me asking ‘what’s next?’

That kind of personal drive suddenly led to a different set of conversations. this time with potential investors. Their ‘what’s next?’ meant ‘we want you to scale this internationally’. A big shift.

What followed was months of scrutiny. Constant testing, while still running the business day to day. I didn’t bring the team into that process. If it didn’t go through, I wasn’t prepared to destabilise what we’d built. So I carried it quietly.

When it did land, I sat them down and told them what had been happening, and what was changing. New structure, new level, expansion into London. Then the global tech group invested. From that point, everything operated differently. Different expectations, pace, and level of decision-making .

I raised the finance, built out the senior team, and led it through that next phase.

When we chat about your plans, I’d love to hear ‘what’s next?’